ACTIVATION CASE STUDY
Butter Sydney Custom Sneaker Classes
A high-impact on going series of custom sneaker classes. It was an Australia first, and went on for years right throughout the pandemic, both before and after. Custom sneaker classes were designed in partnership with Butter Sydney and remained a staple event for teams, individuals and couples to come and bond over an exciting event.
Objective
To cultivate an immersive custom sneaker class, where guest can learn the critical steps from start to finish, in creating their own custom sneaker.
Outcome
Each guest was able to walk away with a new skillset and physical product. The event was vibrant, immersive and full of hidden tricks of the craft.
Execution
In partnership with Butter Sydney, several classes were delivered on a monthly basis so that guests could book a limited spot and learn how to create a custom sneaker.