ACTIVATION CASE STUDY
House of Kicks
A live interactive customisation design experience for adults and children, where the process of custom sneaker design was taught.
Stockland
Merrylands & Whetherill Park
2020
4 days
Objective
To guide and mentor clients on how to design a custom sneaker utilising various colour theories and design elements.
Outcome
Lots of foot traffic was drawn into the experience, with all clients being able to get the most out of it and walk away with a new skill and process.
Execution
An immersive pop-up was created to entice clients to join in and learn the process of custom sneakers.