ACTIVATION CASE STUDY

Westfield Live Customisation Pop-Up

A high-impact live customisation experience designed to drive foot traffic and capture social-first content.

Westfield Sydney 2026 2 days

Objective

To deliver free custom sneakers to the public, upon purchasing a sneaker within Westfield on the weekend of the activation

Outcome

Customers were able to receive a free custom sneaker, without having to wait the normal timelines that are necessary for the process.

Execution

In partnership with another artist, we were able to fit in as many customers during the day, and give them simple customs with their initial, and logos on the sides of the shoes