Activation case study
Westfield live customisation pop-up
A high-impact live customisation experience designed to drive foot traffic and capture social-first content.
What It Was
Delivering free custom sneakers to the public, upon purchasing a sneaker within Westfield on the weekend of the activation.
How It Went Down
In partnership with another artist, we were able to fit in as many customers during the day, and give them a simple custom with their initial and logo on the sides of the shoes.
The Vibe
Customers were able to receive a free custom sneaker, without having to wait the normal timelines that are necessary for the process.